The first quarter of 2022 has not yet ended, and another wave of epidemics has stormed across many parts of the country. From the campus "toxic runway" in 2016 to the spread of the epidemic in 2020, the challenges encountered by the plastic runway industry and enterprises can be described as one wave after another. At the recent "China Sports Floor Industry Development Technology Forum" held in Chongqing, Lin Fanqiu, chairman of Dubaicheng New Material Technology (Shanghai) Co., LTD., pointed out that the plastic runway industry is in a prisoner's dilemma. Enterprises that have experienced the "toxic runway" storm have not yet recovered their vitality and suffered the impact of the epidemic, and practitioners' anxiety has been increasing.

"In the past two years, quality problems have repeatedly occurred in sports floor projects, and the projects obtained by enterprises through low-price bidding have only been put into use for about a year, and there is a common phenomenon of rotten runway and hard runway." "Low price bidding led to low quality projects, which caused a serious crisis of trust in the sports floor industry among government regulators and education bureau administrators." In this regard, Lin Fanqiu believes that industry enterprises need to move towards the road of branding competition, and excellent enterprises in the industry in 2022 will adhere to the branding strategy and build brands with quality in order to crack the current status quo of the industry.

How did the plastic runway industry fall into the prisoner's dilemma step by step?

As a subdivision of the sports industry, the profit space of the plastic track industry has been squeezed by multiple factors. For example, the price of materials such as MDI and polyether, the main raw materials of plastic runway, has risen frequently, but the price of the final product has always gone down; Large construction companies with a level or special qualification are often at the top of the food chain of the runway industry, and they are used as the total contract of the project or take away 30% of the overall project money of the runway, so the professional construction enterprises of sports facilities are not easy to receive the project, and it is difficult to ensure that they earn their due profits.

What is more worrying is that the industry volume is serious, many professional enterprises engaged in the runway in order to easily win the bid, they borrow the qualifications of large construction companies to bid, which brings bad atmosphere to the industry, resulting in "laymen leading insiders" becoming the norm, but also let the industry enterprises fall into the vicious circle of information islands and low-price competition.

How many volumes does the plastic track industry have? No amount of rhetoric can compare to fresh data. At this forum, Lin Fanqiu, chairman of Dubai City, based on the research data of BASF and Dubai City DPU runway team in the past five years, made a wonderful share for the guests, and accurately explained the "prisoner's dilemma" of the industry with a data model.

He said, "Suppose there are 100 school plastic track suppliers in China, half of them do good quality track (permeable track) - price 400 yuan/square meter, the other half do poor quality track - price 200 yuan/square meter. Then for the pursuit of good quality but do not understand the technology of the user is only willing to give a market equilibrium price - 300 yuan/square meter. This has resulted in a situation where good runway companies are reluctant to sell unprofitable products, while poor runway companies are selling very aggressively."